The addictive sequence “Squid Game” continues to saturate world tradition and streaming charts, and YouTube isn’t any exception.
As of Wednesday, the Netflix authentic has eclipsed HBO’s juggernaut “Game of Thrones” on the platform to earn 17 billion views throughout a spectrum of lengthy and quick kind movies, a brand new report from content material analytics agency Vobile says.
The staggering viewership comes from quite a few sorts of video content material, together with official trailers and clips from the sequence, fan recreations of iconic moments, real-world challenges impressed by the plot and even narration of user-generated video video games based mostly on the property (discovered on companies like Roblox).
“In ten years looking at YouTube, we’ve never seen anything quite like this,” Jared Naylor, vp of viewers improvement at Vobile, instructed Variety. The firm identifies and analyzes how mental property is shared and co-opted within the digital area. Clients embrace ViacomCBS, NBCUniversal and Lionsgate.
Vobile estimates that the 17 billion views have come from 129,000 uploaded movies, together with conventional longform YouTube clips and their recently-launched TikTok competitor YouTube Shorts. Those movies additionally depend 533 million engagements (likes, dislikes and feedback). This sits compared to “Game of Thrones,” which had a decade to amass its fan military versus the roughly eight weeks “Squid Game” has been in play. “Thrones” has 16.9 billion views from 420,000 uploaded movies, and an estimated 233 million engagements.
Some of essentially the most profitable clips are surprisingly easy, just like the animated “Pro Squid Game Players Be Like,” which imagines expert gamers breezing via the present’s challenges. That’s acquired 94 million views as of Wednesday. Clips like these are far more celebratory than the precise content material of “Squid Game,” the place destitute residents play schoolyard video games for an enormous money prize on the threat of brutal loss of life.
Hwang Dong-hyuk, the creator of “Squid Game,” confirmed on (17) that season two is in improvement at Netflix.
See selected charts from the Vobile report: